Paid Search is one of the most effective ways to drive consistent, relevant traffic to your website. Our paid search advertising and management agency has the accreditations and experience to optimise your paid activity and budget, and can create ads that deliver ROI and help you surpass your competition.
Scroll down to find out more about the Visualsoft Paid Search marketing service.
Paid Search is highly targetable, which allows you to reach the right potential customers to achieve your overall goals. To target effectively, however, it’s about more than budget. Your ads need to be relevant and curated specially to resonate with your audience, or you’re simply throwing money at lukewarm campaigns. Luckily, our team are well-versed and experienced in creating ads that get results.
The service can also complement your existing SEO efforts to boost results that might not be where they need to be yet, and ensures your brand is front of mind in the buying cycle for particular searches. It drives brand and specific product awareness by allowing your brand to jump the queue a little thanks to very specific ad copy and clever bidding on our part.
Paid Search also allows for a tailored approach for different audiences and geographical locations, which drives efficiencies and offers an even more bespoke search experience for your target audience.
Our experts are proud to be recognised as a Google Certified Premier Partner agency, meaning we are not only Google AdWords certified but that we are up to date on all things Paid Search. We attend regular Google training and seminars to keep our approach fresh and industry-leading, as well as benefiting from priority access to both Alpha and Beta launches across the search engines.
Alongside all of this, the team are also a Bing Ads Accredited Partner and each hold a Google Analytics Individual Qualification, so they’re adept at deciphering data and spotting opportunities within it.
Our commitment to Paid Search excellence and best practice has allowed us to pick up these accolades and accreditations, which in turn provides our clients with an industry-leading service, bespoke to online retailers. After 20 years in the business, it’s fair to say we know a thing or two about eCommerce.