The Peak Season Playbook: Tapping into the minds of your customer in prep for Q4

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Now is the time to start preparations for the Golden Quarter, if you haven't already.

We all want to know how Q4 will perform after the recent change in market conditions.

We also want to be sure that our investments are going to pay off, and that we are going to keep our customers' shopping and our revenue high.

To help retailers plan their approach to Q4, Strategy Lead at Visualsoft, Kathy Allen sat down with us to explore:

- The mindset of the consumer

- Recent trends in online shopping behaviour