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Decoding the runway: Fashion market trends 2024

This free guide for fashion retailers looks at the key trends that are being embraced by the industry’s biggest brands, and offers expert advice on how to strengthen your eCommerce offering to achieve enduring success in one of the UK’s largest sectors.

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Decoding the runway: Fashion market trends 2024

Despite recent challenges, the UK's online fashion market is bouncing back, with predictions of steady growth until at least 2028. But to thrive in this ever-changing landscape, retailers need to be agile and adapt to emerging trends.

This free report reveals:

    • Sizing strategies: Overcoming sizing issues and reduce returns with clear information, fit guides, and even virtual fitting rooms.
    • Affordability focus: Prioritising value propositions and promotions to attract cost-conscious consumers.
    • Sustainable solutions: Highlighting eco-friendly practices and circular fashion initiatives to resonate with environmentally conscious shoppers.
    • Social shopping savvy: Leveraging platforms like TikTok and Instagram to connect with younger demographics and drive sales directly.
    • Resale revolution: Embracing the pre-owned market by offering your own platform, partnering with existing marketplaces, or incentivising pre-loved purchases.
    • Brand building resurgence: Shifting marketing focus from performance-based tactics to storytelling and emotional connections.

Plus:

    • Actionable tips and checklists to put these strategies into practice.

Don't miss out! Download the full guide today via the form below