Insights

Fashion retailers blowing all trends out of the water: replatforming for SS21

Insights graphics 2021 HEADER
In 2020, a GlobalData press release, Sofie Willmott, Lead Retail Analyst, reported that “clothing and footwear is set to be the sector hardest hit by COVID-19” because of an absence of social situations.

However, we are delighted to announce that for Visualsoft fashion clients, this has not been the case, as they have seen an average growth of 29% when compared to the previous year.

Here we’ll delve into how the Visualsoft platform can help propel fashion retailers well ahead of next season -but don’t just take our word for it, take a look at what our fashion retailers have said too!



Integrations with multiple payment gateways and finance options

By offering your customers a variety of payment options you can be sure that the majority of shoppers payment preferences are met. At Visualsoft you can tap into the benefits of over 20 payment integrations.

Additionally, offering your customer flexible finance options, such as Klarna’s Pay in Three, can sometimes be the difference between a purchase or not - especially if the shopper is looking to place a higher value order.

Acquisition tools and strategies

The Visualsoft platform allows you to tap into the best acquisition tools such as competition modules, introduce a friend and Salesfire overlay solutions. Along with this, our in-house SEO, social media and paid search teams will help to ramp up your acquisition strategies to bring in new customers at a rapid rate.

Retention tools and strategies

Keep your customers coming back time and time again through the use of gift vouchers, loyalty schemes, reward points, subscription services, SMS text messaging, email marketing and deal of the days features.

Customer confidence


Create confidence for your customers with a full SSL application (don’t worry, we manage this for you), the addition of reviews and additionally live chat to provide a healthy customer service.





Customer experience

Enhance your customer experience by replicating the in-store experience online as closely as possible and making the journey to purchase as easy and effortless as possible with features such as 360 product images, product videos, augmented reality, add to wishlist, product customisation, gift wrap services and outfit/ kit bundles.

A strong search functionality also will enhance the customer experience. Swift search, now live on Visualsoft, quickly shows customers exactly what they are looking for - providing lightning fast results and quick loading listings. Image search also allows customers to search for the exact item they’re looking for - they can see something they love, snap it and find it on your store using the latest Image Search.

Increase AOV

To increase average order value, access features such as cross selling product display, product page product upselling, upselling recommendations and visual merchandising will help increase your average order value and keep your customers coming back time and time again.

Subscription payment capabilities

Subscription services allow you as a retailer to guarantee a certain level of cash flow month on month - and makes it easier for your customers too.

EPOS Management Integrations

By partnering with Visualsoft, you have the choice of 28 EPOS integrations - meaning whatever your requirements, we’ll have something to suit you.

International Markets

Want to expand into international markets? Look no further - we’ve got a plethora of international features and industry specialists that will help you on your way to global domination.

Multi Channel

On top of international expansion, by partnering with Visualsoft you are able to tap into the insights of our in-house Multi Channel team, along with the benefits of our very own Multi Channel software.

Order Processing

Integrate with all your favourite couriers. At Visualsoft, you have access to 16 separate couriers - and multiple warehousing solutions to maximise your output and efficiency within the warehouse.

Payment gateways

Choose from over 20 payment gateway integrations to maximise your sales.



Reporting and analytics

Visualsoft’s latest release, Optimum, allows you to tap into better benchmarking - you can now get a handy indication of how your store is performing by comparing your store’s order volume against the average number for your sector, as well as the wider platform’s average. On top of this, you also have access to the standard reporting and analytics, such as customer referral report, discount usage report, hosting bandwidth report, order breakdown report, order product breakdown report, product data summary reporting and product stock level reporting - what more could you need?

Store management

You can also tap into the many features helping you to fully manage your store - along with the regular admin controls you get access to multi-site admins.