Discount Supplements initially started as a small eBay sports supplement shop, but after celebrating their 15th anniversary in 2020, they’re now the UK’s largest and number one online sports supplement store.
As they’ve grown they’ve sought to uphold a strong reputation to provide customers with the best products, at the best prices with the fastest delivery time possible.
After realising a need to transition from reactive marketing, to a more proactive approach, Discount Supplements came to Visualsoft in November 2021 with a mission to achieve this.
Working with Discount Supplements, we saw the launch of their new pre-work out 'The Purge', as an opportunity to disrupt the market. We advised on running a cross-channel promotion in January 2022, to introduce new customers to the product.
With assets from the Creative Media team, promotional campaigns were run across Email and Social to promote the product cross-channel, as well as placements on Google and Youtube ads.
“Visualsoft gave us the tools we needed to run one of our most successful ever campaigns. We worked seamlessly to develop a disruptive campaign which included visually stunning video and image content for use on our social media platforms, as well as Google ads, Youtube advertisements and a full email campaign” says Adam, Discount Supplements.
The activity from the campaign saw an increase in SEO sessions on the site with traffic being pushed towards the specific purge product page along with PPC also seeing the impact from the product launch.
Looking at email statistics alone, the data shows a 37.9% average open rate (exceeding industry average), 35 non-purchasers were converted, and a total of £14,379.34 worth of orders. Not to mention the resend generating an additional 57 orders worth £3,045.99.
Social channels had also generated 89 purchases that equate to £3,919.29 in revenue from a spend of £477.50.
Paul, Discount Supplements says “Visualsoft’s emailing service is a no-brainer for a company that wants to see growth. We have seen Month on Month growth since the email team took over and we are exceeding our industry benchmarks in terms of revenue, clicks and open rates. They have been super attentive, have vast knowledge about email marketing and we are lucky to have them”.
One of Discount Supplements' goals when they came to us was to acquire new customers whilst retaining a high level of returning customers. We know that numbers don't lie, so let's see if we fulfilled their expectations…
So far Discount Supplements have seen an 87.1% year-on-year increase of new visitor revenue, and a 49.9% increase in site sessions as well as retaining a 77.5% year on year increase of returning visitor revenue and a 51.47% rise in site sessions.
Some might say that’s not bad for two month’s work…
For your brand to really capitalise on the increased consumer demand, it is crucial that you get personal with your target market. If you create a personalised online experience, you’re much more likely to not only improve your conversion rate but also increase your average order value.
At Visualsoft, we have personalised thousands of customer journeys for clients all over the world. If you’d like to see how our platform can help you with your growth, book a free demo today.
From running ‘The Purge’ Campaign, Discount Supplements believe they are now in a much more proactive position, and expressed that the collaboration between themselves and the Visualsoft marketing teams, has been a significant influence on their Month on Month and Year on Year growth.
“We’re very happy with the passionate and clinical work that Visualsoft did for us, so happy in fact that we’re already working on a second campaign, and look forward to future success together.”
If you need help or advice growing your eCommerce business, we have an amazing team specialised in building, growing and scaling online businesses. Through the power of our innovative eCommerce platform, our own industry experts and marketing solutions tailored to you, we can help with your online journey.