2023 guide to accelerating during a recession
We've teamed up with YouGov to survey over 2,000 UK consumers on shoppers' future purchasing preferences during our current economic downturn so how are consumer habits are changing in response to rising living costs?
The report covers advice on:
- Overcoming tightened budgets
- Preferred payment methods
- Enticing customers with offers
- Recognising loyalty
- And more!
We found that shoppers are now:
Bargain hunters
71% of shoppers are more likely to spend longer shopping to find the best value.
Sales anticipators
63% of consumers are more likely to hold off purchases in anticipation of upcoming sales.
Credit consumers
56% of shoppers plan to delay payments by relying on credit cards, split payments, or buy now pay later options.
Cautious spenders
51% of shoppers intend to either spend less or place fewer orders during this time.
or more eCommerce insights and the full findings of our research, download our latest report - How to accelerate in a recession via the form.
