Important update: Changes to Google Search data and SEO tracking

Google has recently made a significant change to how search results can be viewed and collected. Where previously SEO tools could fetch up to 100 results in a single request, this has now been restricted to just 10.

This shift may seem minor, but it has a significant impact across the SEO industry. Every tool and agency now has to work harder (and at a higher cost) to collect the same amount of data.

At Visualsoft, we want you to understand what’s changing, why it matters, and, most importantly, how we’re ensuring your campaigns remain unaffected.

What this change means for the industry

• More effort, higher cost for tracking: SEO platforms now need to perform 10 separate scrapes to collect 100 results, where one used to suffice. That means more resources, more processing time, and more expense.
  
  
• Potential risks for businesses: Some providers may respond by reducing the depth of their tracking, cutting corners on accuracy, or passing the cost directly onto clients.

What this means for you

Here’s the good news: With Visualsoft, your campaigns remain in safe hands.

• Your critical data is protected: We are prioritising your most valuable keywords to ensure you always have the insights that matter most.
  
  
• We’re investing, not cutting back: Instead of reducing coverage, we’re actively testing new, advanced tracking solutions to keep your data both cost-effective and future-proof.
  
  
• You’ll stay informed: If these changes ever impact the way your reports are presented, our SEO team will clearly and proactively explain the changes.

Why you’re covered with Visualsoft

SEO is always changing – from algorithm updates, to AI-driven search experiences, to technical updates like Google’s latest parameter changes. What doesn’t change is the importance of having reliable data and clear interpretation you can act on.

At Visualsoft, we make sure you’re ahead of the curve by providing:

• Specialist expertise – our SEO team adapts quickly, making sure your strategy evolves with the landscape.
  
  
• Future-proof tracking – giving you accurate insights you can trust, no matter how the tech changes.
  
  
• Clear, proactive reporting – so you always understand the story behind your performance.

Our priority is simple: keeping your SEO investment focused on growth and results, not weighed down by technical hurdles.

What comes next

• As tracking providers update their systems, some reporting may shift slightly – but your strategy and priorities should remain firmly on track.
  
  
• We’ll continue to monitor changes closely and keep you informed if anything arises that could impact your reporting or costs.
  
  

In short: while this is a big industry update, it’s already factored into our planning. With Visualsoft, we can help deliver accurate insights for your SEO campaigns.

If you have any questions, please get in touch with your SEO team representative - we’re here to help.