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Retail innovation is much easier to understand when you can experience it for yourself. That is why Visualsoft has opened a new retail innovation store in Farringdon, London, created to help retailers see what connected commerce can look like in the real world.
The space brings together eCommerce, physical retail, customer data and some of the most exciting store technology available today, all within one connected environment. Rather than viewing individual products through presentations or isolated demos, visitors can explore how technology works across the complete customer journey.
For retailers planning their next store rollout, reviewing their technology stack or looking for better ways to connect online and offline experiences, it offers a chance to see what is possible before making the next move.
See connected retail in action
Inside the Retail Innovation Store, you can get hands-on with Shopify POS and explore technology designed to make stores more useful, more efficient and more connected.
That includes Magic Shelf and Endless Aisle experiences that can give customers access to a wider product range, even when an item is not physically available in store. Virtual Try On technology can help shoppers make more confident decisions, while RFID-enabled smart mirrors and fitting rooms bring product information and digital interaction directly into the changing room.
Behind the scenes, RFID stocktaking and POS technology can help retailers improve stock accuracy and simplify everyday store operations. Electronic pricing labels can make price management more efficient, while NFC Tap, digital wallets and personalised digital signage create new ways to engage customers throughout the visit.
The result is not technology for technology’s sake. It is a clearer view of how each touchpoint can work together around the customer.
Connect the store to the wider customer journey
For many retailers, the challenge is no longer simply choosing between online and physical retail. It is making sure both sides of the business work together.
A customer might discover a product online, visit a store to see it in person, join a loyalty programme at checkout, arrange a return later and expect the brand to recognise them throughout.
The Retail Innovation Store is designed to show how those moments can become part of one connected experience, supported by shared customer data, stronger stock visibility and technology that helps teams make better decisions.
Built in partnership with Shopify, LoyaltyLion, Swap and Triple Whale, the space brings together expertise across commerce, loyalty, returns and customer data.
Experience the store of the future
The best way to understand the possibilities of connected retail is to see them in action.
Whether you are exploring Shopify POS, planning a new store concept, looking to improve customer experience or simply want to understand where physical retail technology is heading next, the Visualsoft Retail Innovation Store gives you the opportunity to explore it all in one place.
Visit us in Farringdon, London and experience the technology shaping the next generation of retail.
Get in touch and book your Retail Innovation Store experience
