There’s only one YouTube: The platform that powers the purchase journey
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About the talk
YouTube isn’t just part of the consumer journey it is the journey. This session uncovers how long form storytelling; Shorts, creators, and seamless commerce make YouTube the most powerful platform for discovery, engagement, and conversion. Packed with strategies and real-world examples, it shows how YouTube builds trust, drives decisions, and fuels growth across the entire funnel turning viewers into loyal customers.
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on demand
Our speakers
We had a stellar set of speakers for 2025 that you won't want to miss out on.