The art of doing more with what you have

Tuesday 20th January 2026 12:00pm
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About the episode

Customer expectations are shifting fast, and acquisition now costs up to 5x more than retaining an existing customer. Retailers can no longer rely on new audiences alone, which is why the focus is moving to smarter engagement with the customers already in reach.

 

 

In episode 09 of The Digital Sauce, we sit down with clearer.io and Gardening Naturally to explore how brands are driving measurable growth through trust, personalisation and better product discoverability. From simple data-led improvements to tactics that lift retention and repeat purchase, we unpack the tools and approaches helping retailers achieve more without major budgets or complex tech.
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What you'll learn:

 

  • How trust-building tactics like reviews, transparency & communication drive retention

  • Simple ways to personalise using the data you already have

  • How discoverability improvements convert browsers into buyers

  • Why Shopify’s ecosystem makes scalable engagement easier than ever

  • Real insights from a merchant already using these methods to grow

Our speakers.

Meet our host and guest speakers for episode 09 of The Digital Sauce vodcast...

Tim Mawson
Tom Goodwin
Scott Brandreth

Catch up on the series so far

Episode 08

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The customer engagement shift: How to win tomorrow’s shopper

Moda in Pelle x Attentive

Customer expectations are shifting fast, and retailers must adapt. This episode explores smarter engagement, personalisation and the tactics shaping modern customer journeys.

Watch now

Episode 07

VS-June-Newsletter_17
Unifying bricks and clicks: Turning store visits into online revenue

Shopify x Yotpo

Explore how unified commerce is helping top retailers turn store visits into digital conversions, increase customer lifetime value, and move faster with leaner operations.

Watch now

Episode 06

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Creating an online shopping experience

Shopify x Walk London

Learn how brands can craft compelling online experiences that push the needle on conversions.

Watch now

Episode 05

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Leveraging an omnichannel approach

Grenade

Learn how retailers can transform a single promotion into a powerful, long-term strategy.

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Episode 04

Digital Sauce_AI_Group-1
AI's impact on eCommerce

Leader Online x ASK BOSCO

Discuss the role of artificial intelligence in both eCommerce and marketing.

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Episode 03

Digital Sauce_Personalisation_Group
Mastering personalisation

Klaviyo x Reviews.io

Unravel the importance of personalisation within a marketing strategy and it's role in consumer confidence.

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Episode 02

Digital Sauce_TikTok_Group
The TikTok Shop effect

TikTok Shop x Unsociable

Dive into how social platforms are quickly becoming the go-to shopping destinations for consumers.

Watch now

Episode 01

Digital Sauce_Group-2
Discount hunters vs brand loyalists

SportsShoes.com x Pion

Unpick the role consumer confidence plays in the battle of voucher codes over brand loyalty.

Watch now