The Customer Engagement Shift: How to Win Tomorrow’s Shopper

Tuesday 7th October 2025 11:00am

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About the episode

Customer expectations are shifting fast - and retailers can’t afford to stand still. In episode 08 of The Digital Sauce, we sit down with Moda in Pelle and Attentive to explore how brands are rethinking engagement strategies ahead of 2026.

 

From turning anonymous visitors into known customers, to harnessing AI, SMS and email for hyper-personalised journeys, we unpack the tools, tactics and early lessons shaping a new era of customer connection. Plus, hear how Moda in Pelle is reimagining its in-store presence to fuel omnichannel growth - all while keeping the customer firmly at the centre.

 

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The digital sauce episode 8 group shot with Visualsoft, Attentive and Moda in Pelle

What you'll learn:

 

  • The biggest shifts in customer engagement for 2026 – and how to prepare now

  • How to turn anonymous shoppers into loyal customers with smarter identity strategies

  • Ways to unlock SMS, email and RCS for hyper-personalised journeys

  • How physical stores can drive online growth through omnichannel engagement

  • Real-world insights from Moda in Pelle’s journey with Attentive

Our speakers.

Meet our host and guest speakers for episode 08 of The Digital Sauce vodcast...

Anthony Bingham
Anil Patel
Rohanne McFadden

Catch up on the series so far

Episode 01

Digital Sauce_Group-2
Discount hunters vs brand loyalists

SportsShoes.com x Pion

Unpick the role consumer confidence plays in the battle of voucher codes over brand loyalty.

Watch now

Episode 02

Digital Sauce_TikTok_Group
The TikTok Shop effect

TikTok Shop x Unsociable

Dive into how social platforms are quickly becoming the go-to shopping destinations for consumers.

Watch now

Episode 03

Digital Sauce_Personalisation_Group
Mastering personalisation

Klaviyo x Reviews.io

Unravel the importance of personalisation within a marketing strategy and it's role in consumer confidence.

Watch now

Episode 04

Digital Sauce_AI_Group-1
AI's impact on eCommerce

Leader Online x ASK BOSCO

Discuss the role of artificial intelligence in both eCommerce and marketing.

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Episode 05

TDS_EP05_DEC_24-7 (2)
Leveraging an omnichannel approach

Grenade

Learn how retailers can transform a single promotion into a powerful, long-term strategy.

Watch now

Episode 06

new ep6 tile
Creating an online shopping experience

Shopify x Walk London

Learn how brands can craft compelling online experiences that push the needle on conversions.

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Episode 07

VS-June-Newsletter_17
Unifying bricks and clicks: Turning store visits into online revenue

Shopify x Yotpo

Explore how unified commerce is helping top retailers turn store visits into digital conversions, increase customer lifetime value, and move faster with leaner operations.

Watch now