Redefining loyalty: How Percival is turning rewards into relationships

Customer loyalty isn’t about points and discounts anymore it’s about creating experiences that feel valuable and exciting. Discover how Percival Menswear reinvented loyalty with The Membership, blending exclusivity, partnerships, and gamification to engage both loyal fans and new shoppers. This session reveals how data, intuition, and fresh thinking can turn loyalty into a driver of retention, brand love, and sustainable growth.