Beyond the hook: How creative drives full-funnel impact
In partnership with
About the talk
Creative is the engine of performance fueling awareness, trust, and conversions across the entire funnel. In this session, uncover six actionable takeaways for crafting platform-first content, tapping into trends, and structuring narratives that drive impact. Learn why sound, movement, and seamless transitions are essential in today’s digital storytelling, with insights from global brands PrettyLittleThing and Pinterest. Walk away with the tools and inspiration to turn creative into measurable full-funnel success.
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on demand
Our speakers
We had a stellar set of speakers for 2025 that you won't want to miss out on.
Nicki Capstick
Former Chief Marketing Officer at Pretty Little Thing
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