Beyond ROAS: Fixing broken data and uncovering true profitability
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About the talk
Most eCommerce brands are making big decisions on broken data and it’s costing millions. This session uncovers the hidden data quality crisis behind faulty tracking and fragmented pipelines, revealing why even the smartest AI ad platforms fail without clean inputs. Learn how to spot the warning signs, fix foundational issues, and see real-world examples of how better data transforms profitability.
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Our speakers
We had a stellar set of speakers for 2025 that you won't want to miss out on.