For years, omnichannel has been the goal. But today's leading retailers are moving beyond connected channels towards truly unified commerce.
By bringing together customer, inventory and marketing data into a single view, brands can deliver personalised experiences across every touchpoint - whether customers are shopping online, visiting stores, engaging through SMS or interacting with emerging AI shopping assistants.
At the same time, agentic commerce is beginning to reshape the customer journey. As AI assistants become increasingly involved in product discovery and purchasing decisions, retailers need to rethink how they manage product information, customer data and digital experiences.
In this episode of Digital Sauce, experts from Visualsoft, Shopify, and Nadine Merabi share practical advice on building the foundations for growth in an increasingly AI-enabled retail landscape.
What you'll learn:
Why unified commerce has become a strategic growth driver
How to create a single customer view across eCommerce, retail and marketing
Using first-party customer data to power personalisation and retention
The role of SMS, loyalty and CRM in increasing customer lifetime value
What agentic commerce means - and why retailers should pay attention now
How to prepare your technology, data and customer experience for AI-powered shopping
Our speakers.
Meet our host and guest speakers for episode 11 of Digital Sauce...
Niall Young-O'Brien
eCommerce Consultant
Niall Young O’Brien is an eCommerce consultant specialising in CRM, customer retention, Shopify, and ...
Matthias Kleven
Senior Account Executive - Commercial - EMEA
Matthias Kleven is Head of SMB Sales, EMEA at Shopify, leading high-performing teams that help small businesses grow through commerce ...
Abigail Birch
CRM and Loyalty Manager
Abigail Birch is CRM and Loyalty Manager at NADINE MERABI, driving customer retention, loyalty, and personalised lifecycle marketing ...
Catch up on the series so far
Episode 10
Editions decoded: What Shopify’s latest updates mean for UK retailers
Shopify x Visualsoft
Shopify Editions introduces hundreds of updates, but understanding which ones to prioritise and why is what drives meaningful growth for retailers.
Retail growth is evolving, and brands must optimise. This episode explores smarter engagement, customer retention, and practical tactics for driving more value from existing resources.
The customer engagement shift: How to win tomorrow’s shopper
Moda in Pelle x Attentive
Customer expectations are shifting fast, and retailers must adapt. This episode explores smarter engagement, personalisation and the tactics shaping modern customer journeys.
Unifying bricks and clicks: Turning store visits into online revenue
Shopify x Yotpo
Explore how unified commerce is helping top retailers turn store visits into digital conversions, increase customer lifetime value, and move faster with leaner operations.
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