Bringing value through the door for The Place For Homes

The next step was to bring this success to Paid Social on Meta. A few months after PPC performance grew, we asked The Place For Homes if their privacy policy was compliant with first-party data use. This first-party data entailed exporting the business’s subscriber groups and importing this to Meta, creating a lookalike audience group for targeting. Typically, targeting this type of audience performs well, using primary data on actual customers. The campaigns saw improved performance due to the relevance it had with the audience, and delivered content that really resonated with them. The more thought that’s put into efficient targeting makes much better use of your ad budget. Once this was done, we altered the creative direction of the brand by using Meta Ad creatives to highlight diverse product ranges and drawing greater focus to lower priced products to reduce the length of the buying cycle.

Reinforcing the email retention strategy

With Paid Social and PPC working, we foresaw that email subscribers would grow too, bringing even more marketing opportunities to The Place For Home’s doorstep. It meant we could segment their audience even deeper, providing appropriate and targeted products and offers, upselling and cross selling, plus automation possibilities. 

Bouncing off high bounce rates

After suffering from high bounce rates and low conversions to match, we delivered a website redesign that took direct steps to combat these issues, as well as truly reflecting The Place For Homes’ brand. One step was onboarding our own VS Pay optimised payment service. This brought in more financing options for shoppers, including Klarna and Clearpay, making it easier for shoppers to finalise high-priced product sales.