Back to Case Studies

On the trail for the perfect product page with LD Mountain Centre

Read on to find out how we generated results from a customer-driven approach

17 December 2024 6 minute read

eCommerce insights and strategy Digital marketing services

Our impact.

+36%

increase in user conversion rate

+52.8%

increase in products added to the basket

Generating data for a customer-driven approach

LD Mountain Centre has been a stalwart store of Newcastle Upon Tyne since 1966, and has been first choice for many ramblers, climbers, and weekend survivalists for all their outdoor requirements. Stocking everything from sturdy footwear, weatherproof jackets, and camping essentials, plus much more. They partnered with Visualsoft’s CRO team for 6 months, seeking to improve their customer journey and the overall experience of shopping with them.

Firstly, we needed to identify aspects of the shopper journey that weren’t working through a mixture of qualitative and quantitative research. Gathering statistical insights into user behaviour and what they wanted from LD Mountain Centre. The majority of LD Mountain’s customers land on product pages, which is where we started to work with the aim of getting more products in baskets.

Turning research into reality

The research took the form of user testing, where 5 anonymous users, based on key demographics, performed a set of specific tasks that closely followed the typical customer journey through the website. We screen recorded each tester, which illuminated the issue of users selecting their size from a drop-down menu. The research showed us that there was indication whether a product was out of stock in that size, inevitably frustrating the user.

Based on our findings, we replaced the colour and size dropdowns for square swatches, that would be immediately visible indicating if a product was out of stock in a certain size. This was then rolled out in a test over a month with 50% of customers using the new swatches. The results showed that the introduction of our CRO team’s recommendation brought through more conversions, and achieved our aim of getting more products in shopper’s baskets.

The results

+35.97% increase in user conversion rate.

+52.76% increase in the number of products being added to the basket.

If you’re feeling like your product pages aren’t up to scratch, or want to find out where your store could be turning sales away?

Since onboarding with Visualsoft’s dedicated team, we've witnessed firsthand their passion and depth of knowledge in conversion rate optimization. By meticulously reviewing website performance and implementing data-driven tests, we've seen remarkable improvements across the board: increased user engagement, conversion rates, revenue, and click-through rates, coupled with significant reductions in abandoned baskets. The team’s expertise has optimised our website and enhanced our mobile user experience, demonstrating a commitment to seamless navigation. It's been a pleasure partnering with Pip and the team and pushing together to maximize our online success.”

Richard Duffy - eCommerce & Data Analysis Manager

View our case studies and learn more about our success

100 years with an online store a step ahead of the rest for Clinkards

Discover how we helped the leading footwear retailer to boost brand loyalty, build in-store footfall and reinvigorate its online presence to mark its 100th year in business.

How JennyHayley turned social influence into sales

Discover how JennyHayley achieved record sales growth using a structured Meta strategy, converting Instagram influence into significant revenue.

How Evergreen Direct grew revenue by 128% post-migration

Discover how Evergreen Direct achieved a 128% revenue boost in 12 weeks post-migration by safeguarding affiliate performance and driving strategic growth.

Alan Wadkins ToolStore nailed strategic affiliate growth

Discover how Alan Wadkins ToolStore achieved a 180% revenue increase and 2244% ROI through a strategic affiliate marketing partnership.

How Attitude Clothing grew without compromise

Discover how Attitude Clothing achieved a 40% revenue boost through a bold, brand-aligned affiliate strategy without compromising their unique identity.

How Sim Demon accelerated brand visibility and conversions

Discover how Sim Demon boosted brand visibility and conversions achieving significant ROAS growth and setting the stage for scalable success.