Email magic

Our impact.

+63%

open rate

+7.2%

conversion rate

+42%

purchase engagement increase

Magic Madhouse is one of the UK’s largest online retailers of trading cards, board games and accessories.

With a large database of email subscribers, Magic Madhouse utilises loyalty points to drive repeat purchases. Visualsoft worked with Magic Madhouse to create a series of eight emails to encourage customers to return and utilise their loyalty points in order to make further purchases. Leveraging an integration between Klaviyo and Loyalty Lion, Visualsoft were able to achieve a 63% open rate, 5.8% click through rate and 7.2% conversion rate.

The campaign resulted in a 42% increase in purchase rates.

Magical results

For their strategic approach and market leading utilisation of Klaviyo, the team were rewarded with 1st place at the ‘Klaviyo Klicks Awards’, in the ‘Loyalty-Focussed Flow’ category.

"We recognised Visualsoft as the winner because of their impressive strategic approach and well crafted email content and designs. Visualsoft is a great example of a business successfully utilising our email flows -- the results of their work speaks for itself." - Klaviyo

The stats:

Open rate: 63%
Click through rate: 5.8%
Conversion rate: 7.2%
Purchase engagement increase: 42%

Visualsoft’s email experts understood our products and our customers, and designed an award-winning loyalty campaign which significantly improved our revenue from email. We were impressed with the Visualsoft teams’ knowledge and creativity and would recommend them to anyone who wants to take their Klaviyo email campaigns to the next level!"

Magic Madhouse

View our case studies and learn more about our success

Finding their stride: How SportsShoes.com rebooted revenue by 60%

SportsShoes.com boosted year-on-year revenue by 60% in 2024 through a strategic affiliate marketing partnership with Visualsoft.

A sweet upgrade: Miss Macaroon's digital transformation with Shopify

Discover how Miss Macaroon achieved a seamless digital transformation, migrating to Shopify in just 10 days to enhance custom orders and boost sales.

Shining a light on success for Dusk Lighting’s creative strategy

Discover how a creative-first strategy drove a 126% revenue increase for Dusk Lighting, leveraging high-impact visual content and seamless omnichannel execution.

Tuned for success: How Peter Tyson’s omnichannel strategy amplified revenue

Discover how Peter Tyson achieved a 53% revenue increase through a strategic omnichannel marketing approach with Visualsoft.

A swift 44% ROI increase for Jayley

Our work with Jayley achieved a 44% ROI increase through strategic paid search and a timely Taylor Swift collaboration.

New ground for Daniel Footwear’s Paid Search

Learn how we boosted Daniel Footwear's paid search with Shoptimised, achieving a 44% increase in impression share and 13% revenue growth.