Email magic

Our impact.

+63%

open rate

+7.2%

conversion rate

+42%

purchase engagement increase

Magic Madhouse is one of the UK’s largest online retailers of trading cards, board games and accessories.

With a large database of email subscribers, Magic Madhouse utilises loyalty points to drive repeat purchases. Visualsoft worked with Magic Madhouse to create a series of eight emails to encourage customers to return and utilise their loyalty points in order to make further purchases. Leveraging an integration between Klaviyo and Loyalty Lion, Visualsoft were able to achieve a 63% open rate, 5.8% click through rate and 7.2% conversion rate.

The campaign resulted in a 42% increase in purchase rates.

Magical results

For their strategic approach and market leading utilisation of Klaviyo, the team were rewarded with 1st place at the ‘Klaviyo Klicks Awards’, in the ‘Loyalty-Focussed Flow’ category.

"We recognised Visualsoft as the winner because of their impressive strategic approach and well crafted email content and designs. Visualsoft is a great example of a business successfully utilising our email flows -- the results of their work speaks for itself." - Klaviyo

The stats:

Open rate: 63%
Click through rate: 5.8%
Conversion rate: 7.2%
Purchase engagement increase: 42%

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