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Turning Meta advertising up to 11 for HMV

See how our Paid Social team helped the iconic high street record store shift their focus to social media spend with Meta.

18 December 2024 6 minute read

Paid social Meta

Our impact.

+1,112%

boost in traffic

+146%

increase in revenue

+105%

boost in ROAS

Bricks, mortar, and Meta

With over 100 years of history, HMV has been a staple of the high street, specialising in music, movies, technology, and pop culture merchandise, known for being a community hub for all fans and fandoms. Beyond its iconic brick-and-mortar stores, HMV was looking to boost online sales through Meta’s advertising on Facebook and Instagram.

Fast reactions to new releases

The campaigns were purpose-built to respond to the latest releases, showcasing new and exclusive products to an expanded online audience, generating both pre-orders and sales. Evergreen campaigns were also integrated into the strategy to boost traffic and revenue. These business-as-usual (BAU) campaigns promoted offers like ‘3 for £55 on vinyl’ or ‘2 for £30 on 4K Ultra HD’ and ran continuously alongside the release-specific campaigns.

The results

Spend increased by +20%
Revenue increased by +146%
Traffic increased by a whopping +1,112%
CTR increased by +16%
ROAS also increased by +105%

Find out how you can make the most of your Meta advertising with a team of dedicated specialists from Visualsoft. Get in touch and get started with gearing for online growth.

Working with the paid social team at Visualsoft has been a dream since day 1 because they not only took the time to understand our big ol business and all it's nuances but have been constantly surprising us with their creative energy and solid ideas. Navigating the massive realm of paid social is something you should do with some experts by your side, and Visualsoft are the best we've ever worked with.”

Connor Weir - Community Manager

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