You’ve outgrown your current eCommerce platform and have made the decision to switch providers, but what comes next? 

To guide you through the migration process, we’ve put together this step-by-step checklist of the main actions you’ll need to take if you’re ready to replatform, covering everything from finding a new eCommerce partner to ensuring a smooth store launch.

Step 1: Set a clear objective

Understand why you need to migrate your store, identify what you’re looking to achieve in the short, medium and long term, and make sure you’ve got stakeholder buy-in.

Step 2: Create a scope of work 

Identify your requirements - including storefront, back office, and marketing features - and document everything in detail. 

Step 3: Choose the right partner

Look for a provider that can power your growth, deliver hands-on support, and give you added value alongside measurable ROI.

Step 4: Agree a migration schedule 

Map out milestones and delivery dates with your eCommerce partner, third party system providers, and all relevant stakeholders.

Step 5: Be prepared

Get your data, content, and brand assets ready, put together a plan for migrating third party integrations, and devise an SEO strategy.

Step 6: Streamline the process

Make sure your teams are fully trained on your new store’s admin system, consider how to minimise customer disruption, and check server and DNS setups.

Step: 7: Line up your campaigns

Create and schedule marketing campaigns in advance so your promotional emails, social posts, blogs and other assets are ready to send and publish in tandem with your store launch.

Step 8: Test everything, everywhere

Thoroughly check storefront and back office functionality on desktop, tablet and mobile devices before and after your new store is launched.