Winning Summer: Power up your Pinterest marketing

With warmer weather, more sunshine, and longer days come several events Pinners eagerly plan. And it’s the perfect opportunity to capture a new audience ready to prepare, pin, and plan. 

Summer Starts Early On Pinterest

Peak planning starts as early as spring, as Pinterest users like to be ahead of the curve. Engaged pinners will already peak by June, but it’s not too late to turn your products into pinnable content for shoppers to discover. This year, the platform anticipates this to be its biggest summer yet, having already seen a 55% (YoY) increase in ‘summer-related’ searches in the first 45 days of the year. 

Outdoor living

Pinterest users are making the most of the longer days and warmer weather by getting outside and connecting with nature and each other.

Home & Travel 

Trending topics:
decking area ideas +7.5x
pink garden furniture +6x
glamping aesthetic +105%

Planning moments together

Connecting with loved ones is a top priority during the summer, from small moments like BBQs to bigger moments like summer vacations.

Food & Drink

Trending topics:
summer holiday packing +120%
tapas party +130%
mango daiquiri +180%

Hot summer looks

Pinterest users in the UK are searching for the latest trends to ensure they look the best for all their fun summer plans.

Fashion & Beauty

Trending topics: 
cute pride outfits +11x
back to school outfits +32x
rainy festival outfit +14x

VS Hot Tip 

Pinterest is a discovery-based channel. Create attention-grabbing and unique creatives to stand out from the crowd and optimise reach throughout the Summer months ahead of Q4.  

New Channel Verticals 

Optimising your creative with Premiere Spotlight and Interactive Ad Units allows you to play into the moment and capture your audience’s attention. 

Premiere Spotlight: Maximise reach on the Pinterest home feed and search page for an entire day. With this exclusive placement, showcase product launches and seasonal moments with a max-width video. 

Interactive Ad Units: Off the screen and into the action, take on advertising strategies to drive higher engagement and capture audience attention in the crowd through innovative, interactive creatives. 

There’s still so much more to come from the channel into 2024, and we’re only just getting started. As a Pinterest Partner, we thrive on the opportunity to offer our clients select opportunities, betas, and direct platform recommendations on a daily basis. 

If you’re interested in unlocking the underreported power of Pinterest, start by speaking to the experts at Visualsoft.

Ellie Harkins is Social Media Account Director at Visualsoft.