What is Shopify & why are retailers loving it?

If you're a retailer looking to launch, grow, or scale your online store, you've probably heard the name Shopify thrown around more than a few times. But what exactly is it, and why is it becoming the go-to platform for so many brands?

Let's break it down.

What is Shopify?

Shopify is a cloud-based eCommerce platform that gives retailers everything they need to sell online (and in-store) without the headache of traditional web development.

Whether you're just starting out or operating at scale, Shopify makes it easy to build a beautiful store, manage products, take payments, and market your brand, all from one place.

It's an all-in-one ecosystem that puts you in control. No code. No hassle. Just a smarter way to sell.

Why are retailers re-platforming to Shopify?

Ease of use

Shopify is built with usability in mind. The dashboard is intuitive, the setup process is quick, and managing your store day-to-day doesn't require a degree in web development. It empowers your team to move fast, make updates, and focus on growing the business, not managing complex systems.

A solution that grows with you

From small startups to global brands, Shopify is made to scale. You can start with the basics and add more functionality as you grow. And if you're aiming big? A Shopify Plus partner like Visualsoft can help with design, customisation and overall infrastructure for high-growth, high-volume businesses that need more power and flexibility.

Security and reliability built-in

Shopify handles hosting, security, and compliance, so you don't have to. With features like SSL certificates, PCI compliance, and 99.99% uptime, your store (and customers) always stay protected.

Sell everywhere with Unified Commerce

Shopify enables true unified commerce. Reach customers wherever they shop - online, on social platforms like Facebook and Instagram, on marketplaces like Amazon and eBay, or in person with Shopify POS. Everything is managed from one centralised dashboard.

Mobile-first experience

With mobile commerce on the rise, Shopify ensures every store theme and checkout process is fully mobile-optimised. That means your customers enjoy a seamless shopping experience, no matter the device.

Marketing and SEO built-in

Drive more traffic and increase your store's sales with built-in marketing tools. From SEO-friendly URLs and meta tags to discount codes, abandoned cart recovery, and email marketing integrations, Shopify equips you with the tools to grow your brand online.

A robust app ecosystem

With over 8,000 apps in the Shopify App Store, you can tailor your store to meet your unique needs. Enhance your offering with tools for subscriptions, upselling, automation, reviews, loyalty programmes, and much more.

Fast, high-converting checkout

Shopify's native checkout is one of the most optimised in the industry. With support for multiple payment gateways, Shopify Payments, and accelerated options like Apple Pay and Google Pay, customers enjoy a fast, frictionless checkout experience.

24/7 support with a thriving community

Shopify offers 24/7 support via chat, email, and phone, plus access to a vibrant global community of merchants, developers, and experts ready to share advice and inspiration.

Why retailers love Shopify

Shopify removes any barriers to launching and growing a successful online business. It's intuitive, scalable, secure, and packed full of tools to help you reach more customers and boost revenue.

Whether you're starting fresh, migrating from another platform, or levelling up your current store, Shopify sets your brand up for the success it seeks. At Visualsoft, we live and breathe Shopify. As official Shopify Plus Partners, we help ambitious retailers replatform, optimise, and scale. Download our latest free Shopify Migrations guide. 

Turn your store into a high-performing, customer-loved experience with our Shopify experts