Author: Amazon Pay

Is friction in your checkout process hurting your bottom line?

Most shoppers don’t make it through checkout. Potential purchases languish in abandoned baskets, costing your business in missed revenue. 

The global cart abandonment rate sits at 69.9%. But why don’t these customers go from adding their items to cart to actually checking out? 60% of shoppers cite account creation or a long, complicated checkout process as a key reason for cart abandonment. This means that, even in the ever-changing eCommerce industry, customers want a shopping experience that is fast, easy, and secure.

According to the Baymard Institute, addressing the most common checkout red flags can lead to a 35.26% increase in conversion rate through better design. This correlates to $260 billion worth of lost orders across the US and EU that could be recovered just by making design changes to optimise your checkout flow.

Why optimise your checkout experience?

The faster you get your customer through the checkout flow, the more likely they are to complete their purchase. By making your checkout experience fast, easy, and secure, you reduce the time to purchase. By eliminating distractions and filtering out friction, you increase the chance that your shoppers will follow through with their orders. 

Yet, most checkout systems are not updated to suit the current retail landscape. For example, 24% of users abandoned a checkout because the site wanted them to create an account. Many businesses still have an account creation step disrupting their checkout flow. An optimised system would give users the option to fill in their details for updates and personalization after their purchase has been confirmed.

As consumer trends change, technology advances and eCommerce innovation spurs forward. Is your checkout system keeping up? If it isn’t, potential customers will seek out other options to deliver a speedy and satisfying shopping experience.

What does an optimised checkout flow look like?

The average checkout flow contains 32 usability issues. Luckily, these disruptions can be fixed by streamlining your checkout design.

An optimised checkout flow is tailored to how customers want to shop, which is easily and quickly.  Common points of friction include:

• Overly complex password requirements
• Hidden costs and fees like shipping and tax
• Not enough payment methods

Third-party payment methods have become a common solution for businesses looking to optimise their checkout flow. Third-party payment solutions continuously optimise and improve to reflect the current climate, ensuring your customers will always get a fast and frictionless checkout experience.

Third-party payment methods also offer familiarity and security to new customers. By giving shoppers the option to checkout using a method they are already familiar with puts their minds at ease when it comes to security and service. Suddenly, your site benefits from the trust gained by a recognizable third-party.

Address your site’s usability issues while bolstering user trust in three easy steps by implementing Amazon Pay on Visualsoft.

How can Amazon Pay help? 

With Amazon Pay’s familiar payment process, Amazon customers can check out using the information already stored in their account, and can check out in as few as three clicks. According to PYMNTS, Amazon Pay transactions were 49% faster than regular checkouts, helping to increase cart conversions and encourage loyal customers.

This recognizable solution is easy to implement, granting you access to millions of Amazon users, a faster checkout experience, and increased conversions. Discover more about Amazon Pay on Visualsoft to optimise your checkout and create a seamless shopping experience on your site.