Q4 is a great time to reward loyalty to keep customers coming back year after year. Whether you’re offering early access to your Black Friday sale or a unique discount for email subscribers, a little goes a long way and can help to set you apart from your competitors. 

Make sure your rewards are valuable

Whatever type of scheme you choose to offer, ensure that your rewards hold genuine value for your target market - dated point systems that offer little to no return are no longer an appealing option.

Ensure your rewards easy to redeem

If shoppers have to jump through too many hoops to receive the rewards they’ve earned via your store, you’ll quickly lose their interest and future custom. Consider the whole reward scheme journey - from sign-up to redemption - and streamline it wherever you can to encourage increased engagement. 

Personalise your rewards

Where possible, let shoppers choose from a variety of reward options that best suit their needs, as this can further cement their loyalty to your store and increase repeat purchases. 

Facilitate brand ambassadorship 

Make it easy for your loyal customers to promote your store to others and incentive brand ambassadorship. Consider offering a shopper referral scheme or specific rewards for providing product reviews.

Listen to your customers

Take regular temperature checks of your reward schemes by asking for shopper feedback, and make adjustments and improvements to increase satisfaction and sign-ups. Also remember that loyalty isn’t confined to a season, so be sure to extend your appreciation throughout the year to foster a devoted customer base.

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