Video is incredibly effective at quickly conveying messages - which is especially important during the peak trading period - and is proven to have a huge impact on purchase intent for online shoppers. Capturing attention for much longer than standalone text or images, video can also create a holiday buzz around your store and its products, making it a must for current marketing campaigns.

Appeal to your audience 

To craft impactful holiday video campaigns, there isn’t a one-size-fits-all approach as different styles appeal to different demographics. While sketching out storyboards, consider video relevance and appeal specifically for your target market.

Embrace creativity

Steer away from generic product videos to ensure your videos stand out and captivate viewers, and look to entertain, inform and educate viewers to add genuine value to your marketing efforts.

Opt for short and sweet

With marketing videos, your goal isn’t to produce the next Oscar-worthy blockbuster, you simply want to build brand awareness and drive traffic to your store, so keep videos concise to cater to short attention spans. 

Don’t compromise on quality 

Poor sound and visuals in your videos will negate any promotional impact and potentially damage your brand reputation, so if you don’t have expert in-house resources to produce professional-level results, partner with an experienced provider instead. 

Measure impact

Extend the reach of your videos through strategic promotion across your marketing channels - including social accounts - and meticulously track engagement and click-through rates to help you optimise your future campaigns.

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