Adding your products to Google Shopping gives you access to millions of worldwide shoppers, but competition is fierce, so make the most of your free listings and ensure they’re fully optimised. By going beyond the basics, you can stand out from the crowd and drive even more traffic to your online store. 

Let's dive into ho you can maximise your Google Shopping listings throughout this peak period and beyond.

Utilise enhanced free listings

Remove purchasing barriers by enriching your listings with thorough descriptions that cover all the key points that shoppers need to know, including product sizing, features, materials, and USPs. Also provide clear shipping info to build confidence and draw clicks. 

Remember that product terms are key

Craft compelling product titles and descriptions laden with relevant keywords to capture the attention of high-intent shoppers, and ensure your listings pop up for the searches that are much more likely to convert. 

Grab attention with great imagery 

Turn heads and clicks with picture-perfect product shots, showcasing your products from every angle. With lifestyle images now available, give yourself a competitive advantage and let your visuals do the talking and draw in curious buyers.

Monitor competitor pricing

Although there are other ways to add value to your online store’s offering, it’s always worth benchmarking your product prices against competitors to make sure you’re not losing potential customers for the sake of a few quid. 

Use trust signals

Shoppers are more likely to place an order with a store that’s tried and tested, so boost trust and conversions with glowing reviews. Rally your customers to leave feedback that shines a spotlight on your products.

Download the full 23 tips for peak 23 guide via the form.