With its addictive format and meteoric rise in popularity, TikTok has quickly established itself as a powerful search and discovery tool, especially for small ticket items such as fashion and beauty products. Providing three native ways to shop, it’s also an ideal way to connect your store with younger audiences who are looking for a fast and easy way to find new brands.

Stick to storytelling

By design, TikTok is a storytelling app that lets users share authentic experiences and brand interactions, so ensure your content follows this format and stays away from overly polished and hard-sell marketing videos.

Harness the power of hashtags 

To generate views across TikTok, hashtags are essential as they provide a way for users to find relevant content that matches their search terms. Leverage what’s trending where possible, and create your own hashtags for long-running campaigns.

Partner up with influencers 

Influencers are a hugely important part of the TikTok community, carrying the level of clout with shoppers that many brands can only aspire to achieve. To quickly connect with creators, join the TikTok Shop Affiliate Program and create commission-based collaborations.

Leverage paid opportunities 

As well as enabling merchants to sell directly via videos and live streams with its shopping functionality, TikTok provides a number of other ways to promote products, including ads, campaigns and incentive programs. 

Drive shoppers to your channel

Remember to promote your TikTok channel to shoppers via your site, emails and other social pages and offer incentives for followers such as expert advice or exclusive discounts. 

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