23 tips for peak season 2023: Tip 23 - Get to grips with GA4
Now’s the time to see how engaging your campaigns are as well as your channels. In advance of peak trading, it’s worth getting up to speed with the latest version of Google Analytics so you can utilise its in-depth reporting, which covers key areas such as user stickiness and enhanced attribution.
Take the GA4 academy course
Covering everything from basic measurement features through to customised data collection, Google’s free online course will teach you the basics of GA4 and how to use it to track your website traffic and conversions.
Read through the GA4 documentation
As with all of Google’s tools, there’s strong documentation available to guide you through all of the updated features and capabilities of GA4 - essential reading for any retailer.
Experiment with reports
Spend some time exploring the different reports that GA4 offers to help you to get a feel for how they work and what information they can provide to better inform your marketing decisions.
Talk to other marketers
There are a number of online forums and communities where you can talk to other marketers who are using GA4, which can be a great way to learn from others and to get help with any problems you're having.
Revisit and revise
While getting to grips with GA4, it’s also the ideal time to review some of the analytics basics you have in place - such as customer journey maps and tagging - to ensure you’re making the most of the powerful tool.
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