23 tips for peak season 2023: Tip 2 - Dive into Pinterest - a shopper's paradise
Every month, 465 million users rely on Pinterest for shopping ideas and inspiration, which means it’s a great way for B2C retailers to connect with ready-to-buy customers. In Q4 last year, the visual discovery tool generated $877 million in online revenue, and it’s expected to outperform that total in 2023, making it a must-have for most marketing strategies.
Focus on quality over quantity
To create an immersive shopping experience that drives conversions, make sure your pins tell a visual story with high-quality images, relevant keywords, engaging videos, and clear and concise descriptions that speak to your target market.
Make your connections count
Expand your reach by connecting with relevant users and boards, and seek out individuals intrigued by your offerings and those who curate pins similar to your style.
Leverage promoted pins
Customise promoted pins to reach specific demographics, cater to particular interests and align with relevant keywords, ensuring your pins connect with the ideal audiences.
Run competitions and giveaways
Drum up extra attention for your brand and attract more visitors to your Pinterest page by hosting competitions and giveaways. Provide prizes that are most likely to attract your target audience, and publicise promotions across other social channels for maximum impact.
Collaborate with influencers
Connect with fresh audiences by partnering up with Pinterest influencers. You can quickly extend your reach by collaborating with widely-followed individuals; however be sure to only work with influencers that attract the right demographics for your brand.
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