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23 tips for peak season 2023: Tip 13 - Build value with bundles

23 tips for peak season 2023: Tip 13 - Build value with bundles

Bundle offers are an ideal way for shoppers to save money and try new products, and they can also help you increase your online revenue by encouraging customers to spend more than they originally intended. By offering discounts or other incentives for groups of items purchased together, you can also uplift your store’s average order value. 

Mix and match your deals

There are lots of different ways to bundle products together to encourage customers to increase their spend. Gift set bundles are a great option for Christmas, as well as BOGOF offers, or you can mix best sellers with brand new products to get customers to try your latest ranges.

Create a sense of urgency

By setting up bundle offers that are time-limited or limited-quantity, you can create a sense of urgency, encouraging customers to act quickly and to make a purchase before the offer expires or sells out.

Consider your customers

Try targeting your bundle offers towards specific customers based on their interests, demographics, or purchase history to improve conversion rates, and make sure they’re appealing and relevant. 

Offer incentives 

Customers usually need a reason to purchase bundled items, so offer decent discounts - and clearly highlight any savings - or consider creating bundles with exclusive items to increase their appeal.

Promote your offers

Make sure to promote your bundle offers across your various marketing channels to increase awareness and uptake. 

Download the full 23 tips for peak 23 guide via the form.