Most retailers unveil sales and discounts during Q4 in a bid to attract shoppers, so to get ahead of the competition, consider creating an early buzz around your upcoming offers with teaser campaigns. By building anticipation and engagement across your marketing channels well in advance, you can increase visibility and win over more customers in time for peak trading.

Spark curiosity

Tease shoppers with images or videos across your site and marketing channels, hinting at forthcoming deals to ignite conversations and intrigue. Be sure to initiate your campaign well in advance to amplify anticipation.

Leverage FOMO 

The fear of missing out is a powerful marketing tool, so make sure that shoppers know that any upcoming offers in Q4 won’t be around forever. Unveil limited-time offers, nudging shoppers to act swiftly before the opportunity vanishes.

Emphasise exclusivity

Extend exclusive deals to shoppers who engage with your brand via email or social media, fostering loyalty and encouraging new sign-ups and followers in the run-up to your holiday deals.

Spread the word 

Look at ways to promote your teaser campaigns beyond your standard marketing channels. Consider partnering with influencers to expand your reach and create a broader buzz around your brand.

Make it worth the wait

Disappointing discounts can turn away shoppers in droves, costing you sales and brand confidence, so once you’ve piqued interest in your holiday offers, make sure you live up to the hype. And remember, offering a fixed percentage off items is always better than “up to £X” messaging. 

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