Raising paid ad budgets in the right areas and on the right channels is crucial for festive-season success. Look at the best-performing ad campaigns across your paid activity, and use forecasting tools to make informed decisions that can lead to a higher ROI.

Utilise a budget checker

To allow for increased demand during peak trading, make sure your campaigns have sufficient budget allocation in place to avoid missing out on sales. By alerting you when you reach specified spend thresholds, budget checker scripts can be hugely helpful. 

Give your feeds a Q4 checkup 

To avoid wasting ad spend, give your product feeds a thorough check before increasing budgets to make sure they’re free from errors and only include in-stock items.

Identify attribution 

To more accurately understand the impact your PPC campaigns have on your overall marketing performance, ensure that you have the most relevant attribution model in place within your ad account. 

Review your ad audiences 

Within your ad campaigns, check that standard audiences - such as existing customers - are set up to be targeted through remarketing lists, scale up your campaigns to target similar audiences, and then look to achieve greater reach with the use of in-market and affinity audiences.

Be prepared before peak

Before you can create relevant ad content to highlight any sales and discounts, your peak trading promotions must be set in stone so you can avoid making last minute changes to your campaigns.

Download the full 23 tips for peak 23 guide via the form.