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23 tips for peak season 2023: Tip 4 - Amp up engagement

23 tips for peak season 2023: Tip 4 - Amp up engagement

When it comes to making your Black Friday and Christmas promotions stand out from the crowd, engaging formats are a secret weapon. From shopper polls to gamified ads, captivating techniques can set you apart from competitors and connect your brand to shoppers in a more meaningful way.
 

Pop the big questions
Let shoppers be a part of your promotional experience with polling ads. By posing questions about their shopping plans, favourite products, or holiday wish lists can build audience engagement, and help you fine-tune your marketing efforts for better results.

Streamline the purchasing journey
As well as keeping your campaigns fresh with automatically updated ads that feature the latest products and prices, simplify the shopping experience by enabling customers to place purchases directly from your ads. 

Create compelling stories with video
Showcase your products, introduce new arrivals, or spread holiday inspiration via shareable videos to expand your reach and create a lasting impact.

Let the games begin
Infuse fun and interactivity into your Q4 campaigns by introducing games, quizzes, or scavenger hunts that shoppers can enjoy while winning prizes. This not only entertains but also keeps users engaged for longer.

Get people talking
Make waves with content that sparks conversations. Whether it's humorous videos, quirky interaction or heartwarming stories, viral content can reach a massive audience and build excitement around your sales events.

Download the full 23 tips for peak 23 guide via the form.