Despite recent challenges, the UK's online fashion market is bouncing back, with predictions of steady growth until at least 2028. But to thrive in this ever-changing landscape, retailers need to be agile and adapt to emerging trends.
This free report reveals:
- Sizing strategies: Overcoming sizing issues and reduce returns with clear information, fit guides, and even virtual fitting rooms.
- Affordability focus: Prioritising value propositions and promotions to attract cost-conscious consumers.
- Sustainable solutions: Highlighting eco-friendly practices and circular fashion initiatives to resonate with environmentally conscious shoppers.
- Social shopping savvy: Leveraging platforms like TikTok and Instagram to connect with younger demographics and drive sales directly.
- Resale revolution: Embracing the pre-owned market by offering your own platform, partnering with existing marketplaces, or incentivising pre-loved purchases.
- Brand building resurgence: Shifting marketing focus from performance-based tactics to storytelling and emotional connections.
Plus:
- Actionable tips and checklists to put these strategies into practice.
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