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Gel January Campaign With Naio Nails

Visualsoft created an email as part of the campaign with Naio Nails, totalling £16,880.64 in revenue throughout January.
Naio Nails are a leading UK supplier of professional nail and beauty products, specialising in the distribution of wholesale nail care and beauty supplies.
 
Having initially sold online with Shopify, Naio Nails took their business to the next level, and made the move to Visualsoft to reduce commission charges and take advantage of our in-house marketing expertise.
 
Since launching with Visualsoft, Naio Nails have seen great peaks with their eCommerce journey, seeing 177% increase in revenue, 66% increase in site speed, and 223% increase in transactions year on year
 
And they haven't stopped there. As they continue to work with our Marketing Teams, Naio Nails maintain their successes. Read on to find out how the power of Email Marketing saw Naio Nails drive high-performing promotion.
+177% Increase
In revenue
+66% Increase
In site speed
+77.5% Year on Year Increase
Of returning visitor revenue

Introducing Multi-Channel Marketing Campaign ‘Gel January’

naio-nails digital assets image

We’re over the moon with the success we’ve achieved over the last year. The results are fantastic and show that we made the right decision in choosing Visualsoft as our eCommerce partner.

Pauline Anderton - Naio Nails

After short notice about our Gel January campaign, the team managed to quickly put together an email to promote the campaign, totalling £16,880.64 in revenue throughout January. The email team also put together an SMS to notify subscribers of the offer extending in February, which generated £1,769.75 from 33 orders!

Matthew Bell-Berry - Naio Nails

The Power of Email Marketing...

In January 2022, Naio Nails launched a ‘Gel January’ campaign focused on offering a 50% discount across all of their gel products. The aim primarily being to  promote the offering via multiple marketing channels to maximise revenue in a month that is generally a little quieter in sales.

The Visualsoft team optimised email performance by promoting the campaign in a singular ‘Gel January’ focused email. The implementation of banners throughout January in all other emails to continue to promote the email and resending to non openers with the intention of maximising ROI was seemingly an effective tactic for the online nail retailer.

Matthew Bell-Berry, Naio Nails says After short notice about our Gel January campaign, the team managed to quickly put together an email to promote the campaign, totalling £16,880.64 in revenue throughout January. The email team also put together an SMS to notify subscribers of the offer extending in February, which generated £1,769.75 from 33 orders!”

Implementing a email and SMS marketing communication to notify subscribers and followers of the offering had also proved to be a significant factor in the 46.09% overall increase in transactions YoY.

 

Results

Visualsoft were able to improve Naio Nails engagement rates, exceeding the industry average statistics with a 2.10% click-through-rate , 1.72% conversion rate and a 21.79% open rate. 

As a result of the multi-channel marketing campaign, Naio Nails have seen positive growth, leveraging an impressive month-on-month revenue increase of 130.0%

Email alone saw the ‘Gel January’ campaign signify a poignant year-on-year increase of 80.9% and contributed to 8.83% of the total revenue generated in January 2022 across all channels.



 

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