Payments performance: Shopping online in a post-pandemic world
In 2022, consumers are looking for convenience, reliability and becoming more selective about the brands they shop with. Customers are demanding more, whilst looking for recognisable payment providers they can trust to make spending online as simple as possible.
For many, COVID-19 has been a major factor in their choice of where to shop, with the majority choosing to spend their hard-earned cash online.
Consumer confidence is also being regularly hit by worldwide economic factors such as inflation and rising interest rates that create spending uncertainty. Understanding what is most important to shoppers, whether that be brand loyalty, experience or convenience is instrumental to a retailer’s success.
We’ve teamed up with our technical partner, PayPal to carry out market research surrounding what the future looks like for payment options in the eyes of consumers, and how retailers can meet the criteria for allowing their consumers to receive the convenience, reliability and confidence they’re looking for when shopping online through their chosen payment providers.
Through our exploration of shopping online in a post-pandemic world, our findings revealed that:
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Consumers find convenience and comfort when stores integrate with payment providers who offer Free Shipping and Buyer Protection
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Your checkout should have payment options to suit a range of consumer preferences
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The predicted longevity of the consumer shift to online
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You can improve your consumer's experience by personalising their experience, offering split payment options, and offering discounts
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Consumers are anticipating spending most of their money in the grocery sector in the next 12 months
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And more
