One of the UK’s most popular and fastest growing independent retailers, Joshua James has been delivering stunning designer jewellery since 2009. It has continuously proven itself within the industry, stocking high-end fashion jewellery from quality brands such as Thomas Sabo, Trollbeads, Nomination, Links of London and Swarovski.
Joshua James joined the Visualsoft Affiliates network having never ran any previous affiliate marketing activity. Their initial aims were to enter the affiliate marketing space in order to align themselves with competitors. They wanted to develop a strategy that would further establish their own brand of jewellery, and to increase conversions and revenue of their existing established brands.
Initially, we began with a broad and aggressive strategy, focusing on establishing partnerships with key publishers across a wide variety of publisher verticals. This was an essential stage as it allowed Joshua James to extend their reach and expose their brand to a wider audience.
This led on to a systematic, efficient establishment of the Joshua James brand in the market, ensuring results from day 1 – matching and beating key competitors where possible.
The data rich platform allowed both proactive, and reactive, campaign implementation and also helped establish a foundation of trust and understanding between both parties.
We also ensured that there was heightened activity around Joshua James’ own brand, without neglecting promotions of their existing top selling brands.