Family-run retailer Charles Clinkard has devoted over 90 years to offering the finest footwear to its customers. The business now has 32 stores across the UK and multiple awards to its name including Multiple Footwear Retailer of the Year award on more than one occasion.
The client’s main goal was to drive traffic and revenue through their online store to complement the huge success they have through their bricks and mortar stores. A key objective was to make sure all the marketing channels used enhanced personalisation, and targeting for better engagement with customers, making the benefits and offers of shopping with Charles Clinkard online relevant and clear.
In order to drive greater traffic and revenue through the online store, we worked alongside the client to deliver an integrated marketing strategy, utilising all our in-house marketing departments. This enabled us to create themed content and improved personalisation through targeting, something that was important to the client. Offers and campaigns were created and executed across channels, using the same key messages, targeted to identify audience groups through social media advertising, paid search, remarketing and email segmentation.
Specific outcomes from this approach can be seen through strong strategic, and one to one support for the social media executive in-house at Charles Clinkard. This has directly resulted in increased revenue from this channel. Performance has stayed strong in affiliate marketing even with commissions being reduced, and in light of Charles Clinkard having a tendency to stay away from discounting. Organic traffic has improved significantly in a very short space of time on the Gabor brand, which contributes to the overall bottom line for Charles Clinkards revenue targets.