Emily Strachan

Visualsoft awarded Google Analytics Certified Partner status

Almost two years after we started the rigorous application process, we are super proud to announce that Visualsoft is now a certified Google Analytics Certified Partner.

This prestigious accreditation is testament to the hard work that the team has put in to achieve the status and will allow us to offer our clients an even better eCommerce marketing service.

The Google Analytics Certified Partner Program has created a highly specialist network of companies that specialise in the use of Analytics. Businesses of all sizes can then work with a Certified Partner to receive expert help with all aspects of their marketing campaigns, this includes training, implementation, growing conversions and developing more effective marketing strategies.

“The Google Analytics Certified Partner program is a company level accreditation for business consultants who package, sell and deliver analytics, website testing and conversion optimisation services to online businesses.” – Google

We are now added to a short list of companies within the UK that is a certified GACP, however the path to earning this status has not been easy! The application process is notoriously intensive, incorporating case studies to showcase the use of advanced Analytics features and non standard implementations. More importantly, each case study has to clearly display the end reports and how the results benefited our client’s marketing campaigns. A Google Hangouts interview with a Google assessor followed, examining in detail the use of Analytics within the company, our platform knowledge and how we have incorporated this into our internal processes.

Google Analytics forms the backbone of our marketing analysis and strategy implementation – and we are proud that our efforts now have the official seal of approval from Google. So what does this mean for our clients? We will still be offering the same expert guidance in all aspects of our marketing services, however we will be able to do this with extra backing from Google to ensure we are always ahead of the curve when it comes to the latest features and technical improvements.

To find out more about our marketing services and how our team can help improve how your business is seen online, contact David Duke today on 01642 633604.

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