Becky Lawson

UK consumer trends revealed for Christmas

A new study which looked into the ways in which UK consumers are spending their cash, has found that eCommerce and mCommerce are increasingly popular with consumers.

The study, conducted by IMRG and eDigitalResearch surveyed 6,000 people, and it was discovered that 61% of respondents stated that they would be reaching for their mobile phones to shop online with increasing frequency over the coming year.

The results also found that more and more consumers will be relying on the internet this year for their Christmas shopping, despite the snow and disrupted deliveries that affected online orders in 2010.

With the Christmas season approaching fast, it is a significant period for retailers, and 35% of those questioned said that they would be shopping on their smartphones in the run-up to the festive period.

A third of those questioned said that they would buy roughly half of all their presents for Christmas 2011 via eCommerce or mCommerce, while a quarter said that around 75% of their purchases would be made online this Christmas, in order to find bargains and get away from the bustling high street. Almost a fifth of respondents said that they were reliant on the internet to help stretch their limited budget during Christmas and New Year.

Over half of those surveyed stated that they would be commencing their shopping earlier this year in an attempt to spread the cost, signalling the importance for retailers to begin implementing their Christmas plans and promotions earlier. Almost half also said that they can often be influenced by a retailer’s deals and promotions, indicating for retailers the importance of understanding key influencers for their customer base.

Derek Eccleston, Research Director at eDigitalResearch explains, “Christmas is by far the most important time for retailers. This year will be one of the first Christmas shopping periods where mobile shopping will be readily available to the majority of consumers. The rapid development in mobile technology and the quick uptake by retailers of mobile sites and retail apps means that more and more brands have the opportunity to connect with potential customers, encourage purchases and increase revenues. As we continue to be gripped by the MEcommerce revolution – where the consumer now holds the power to shop where, when and how they like – it is crucial that retailers have a strong presence across multiple channels in order to maximise the potential rewards that this Christmas has to offer”.

For more information on how to make your business succeed in the world of eCommecre and mCommerce, and to make the most of the busy Christmas period for 2011, contact Visualsoft today.

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