Becky Lawson
31/01/20

Social Success for Little Mistress Guilt Free Partywear Campaign

We’re chuffed with the latest accreditation to our arsenal as a Facebook Preferred Marketing Partner, and equally as thrilled with the results of our first social media campaign post title with fashion retailer Little Mistress.

The Facebook Preferred Marketing Partner status comes with many benefits for our team and clients including exclusive access to Facebook marketing science and creative teams, advertising alphas and betas, industry-leading training for staff in line with industry best practice, and an Agency Account Manager to support the growth of all Visualsoft social media clients.

Our recent results for Little Mistress highlighted just how much our clients are already reaping the benefits of this partnership. Our social experts created a sophisticated paid social media campaign to support the fashion brand’s ‘Party Guilt Free’ campaign and achieved outstanding results during Q4 2019, with a 94% year on year increase in Black Friday sales.

Instagram’s Sticker Polls functionality also boosted engagement with the brand, reaching 2.8 million people and generating 11 million impressions in the run up to Christmas party season.

Fabio Cancemi, Head of E-commerce and Digital Marketing at Little Mistress said: “The ‘Party Guilt Free’ campaign has been a fantastic success for us, and the social media work done with Visualsoft has provided a considerable boost in sales. After initially being unsure of the value of paid social media, Visualsoft was able to provide proof of actual monetary value, and a considerable difference to our bottom line.”

“We were also able to reach a significant number of those that are environmentally conscious about their fashion, and share the opportunity to ‘Party Guilt Free’. The consumer response has been fantastic, and we’re thrilled to have introduced our growing brand and products to an even wider customer base.”


If you’re keen to learn how our team can help your business get in touch here!

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