Beth Thompson

5 reasons SMS should be part of your online marketing strategy

Visualsoft have launched the brand new SMS platform, allowing you to connect with customers in real-time and achieve open rates of up to 98%. Below we highlight the five reasons why SMS should be part of your online marketing strategy.

1. Messages fall directly into your contacts hands

SMS falls directly into the hands of your contacts unlike other forms of online communication, and with 90% of text messages being read within three minutes, it’s an opportunity not to be missed. On average, it takes 90 seconds for someone to respond to a text, compared to an email which takes around 90 minutes.

2. SMS collaborates with other channels

Within any strategy, it’s important that all channels work together to push one key message and SMS is no exception. Although SMS is a great standalone channel of communication, it also acts as the support for many other channels such as email and social. For example, if you’re running a sale, the chances are, you’d push this through email to most of your database, but you could then send a text message the day the sale is ending to create a sense of urgency, guaranteeing that your audience sees it. Another opportunity would be to utilise SMS to increase your email open rate with something along the lines of ‘Did you see our email?’... The possibilities are endless!

3. Improve engagement with your audience

Unlike most other SMS providers, the Visualsoft platform allows you to send targeted text messages based on the frequency a contact purchases, what categories and brands they purchase from alongside their average order value. This helps to maintain the engagement of your audience by ensuring your text messages are of relevance to them. In actual fact, 75% of people have suggested that they would be happy to receive an offer via SMS, which is why 65% of marketers say that SMS is a ‘very effective’ method of communication.

4. Delivery is almost instantaneous

When it comes to sending text messages, there’s virtually no wait time. Once you hit send, a notification will be showing on your contacts phones within seconds. The key benefit to SMS is that the messaging can be created as quickly as the delivery. There’s no time spent on fancy designs and you don’t need to wait around for sign off. As long as you have your text message written out, it really is good to go with the touch of a button.

5. An even bigger ROI

SMS will help to maximise your ROI, especially when sending out sales & discounts and meaningful content that’s straight to the point. The average reader has an attention span of 8 seconds, so with a 160-character limit, you’re sure to grab their attention. It’s also worth mentioning that the response rate of SMS marketing is 45% which is massive compared to email marketing which sits at 6%. Short links within text messages can also help to boost conversion rates by up to 39% too!

Retail businesses often use SMS marketing to drive foot traffic to their website alongside their physical stores too.

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