Becky Lawson

Shoppers go online during cold weather

High street sales dropped significantly last week due to the bout of cold weather, while internet sales began their pre-Christmas surge, according to a recent survey – so the snow hasn’t been a hindrance for everyone!

According to the research, commissioned by Experian FootFall, the drop in shoppers on the high street was most significant in parts of the UK with the heaviest snowfall, with Scotland down 27%, the North East of England down 38% and the Yorkshire and the Humber region down 34%.

However, the weather has made a positive impact online. Internet sales are currently up 27.6% ahead of November 2009, with Britons spending an estimated £5.2 billion shopping online as the build up to the festive season begins.

The most improved sector during November was the homeware sector, with a year on year growth of 3.6%, as spending levels were boosted by people purchasing big ticket items in a bid to beat the VAT rise in January.

The research was confirmed by high street store John Lewis, which stated that sales in its stores had stalled midweek, while online sales had risen by 62% compared to the same period last year.

If you’re looking to take advantage of growing online sales, contact Visualsoft today to discuss your eCommerce aspirations.

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