Becky Lawson

Results through relationships

The concept of affiliate marketing is based around revenue sharing and referred business, generally by means of an online retailer opening up a new distribution channel via the website of a partner. The key to a successful affiliate marketing campaign is dependent on finding a mutually beneficial ground for all parties involved in the process, and building a successful relationship with your affiliates.

There are four key audiences in any affiliate campaign – the merchant, the affiliate network, the affiliate and the end customer – each with a different focus and varied interests in the affiliate campaign. For the best return on investment, time needs to be spent developing key relationships with these audiences, through simple actions such as regular contact and keeping up with payments.

Through the efforts of our Online Marketing Team, Visualsoft marketing clients now have access to thousands of affiliates through multiple affiliate networks such as Webgains, Paid on Results and Affiliate Window. Here at Visualsoft we have built and managed these vital relationships, with results showing that affiliate marketing can account to up to 12% of some client’s total revenue.

Scott O’Brien, Senior Sales Advisor at Webgains says “Visualsoft and Webgains have created a partnership that offers a seamless journey into the affiliate marketing industry. Webgains’ account managers offer the experience and support required to build successful affiliate programmes, while Visualsoft offer the technical facilities to maximise all elements of an affiliate programme”.

Here at Visualsoft, we have an experienced and dedicated Online Marketing Team that offers full affiliate marketing campaign management. For more information on how affiliate marketing can benefit your business or any of our eCommerce Solutions please contact Visualsoft e-Commerce today on 0870 766 1092.

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