Becky Lawson

Online spend hits £5.1 billion in January 2011

According to the latest research published by IMRG Capgemini e-Retail Sales Index, £5.1 billion was spent online during January 2011. This is an impressive increase of 21% when compared to the same period in 2010, and is the equivalent to £83 per person.

The sector most improved was the travel sector, with a year-on-year increase of 31% and a massive 173% increase on December 2010. Significantly, the average order value of holidays booked was £886, the highest recorded since the launch of the sector in December 2008, suggesting that people are planning dream holidays throughout 2011, in hope to escape the gloomy British economy and stresses of everyday life.

Another sector which recorded impressive growth in January 2011 was the home and garden industry. After five months of annual decline in 2010, the sector made a significant year-on-year leap of 56%, with an average basket spend of £120.

Tina Spooner, Director of Information at IMRG says, ”While the Index results for January show a very encouraging start to the year for e-retailers, it is important to note this strong growth is on the back of the lowest-ever annual growth recorded in January last year when the e-retail market grew just 4.6%. Multichannel retailers performed well last month with sales growing by almost a third compared with January last year, but the pure plays and catalogue retailers saw annual growth dip to 8%, following a year of steady growth in 2010”.

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