Becky Lawson

Online spend hits £4.9billion during February

According to the latest figures released by IMRG, online spend in the UK was up by 20% in February of this year when compared to the same period in 2010. This amount equates to £4.9 billion spent online during the month of February, or £79 per person.

Bucking the recent trends and reports which have indicated that the high street suffered its weakest sales growth for two years, British consumers spent £10 billion online during the months of January and February, exceeding earlier expectations by quite some way.

The clothing sector saw a significant rise, with year-on-year growth reaching 34%. Most likely a result of Brits looking to ditch their winter wardrobes as the UK experienced the mildest February since 2002. Alcohol sales also saw a massive 37% growth on January, suggesting shoppers were keen to stock up ahead of the duty increase earlier this year.

Chris Webster, head of retail consulting and technology at Capgemini says: “February was a good month for online retail, up 20% on the same period last year. This increase is on the back of a very solid second half to 2010 and whilst some of the growth can be attributed to a weak start last year, nearly £5 billion spent online is very significant and in stark contrast to the weak sales experienced by the traditional bricks and mortar retailers.”

These recently released figures indicate an optimistic start to the year for online retailers, and suggest that selling online is becoming a must for any business. For more information on any of our eCommerce Solutions please contact Visualsoft e-Commerce today on 0870 766 1092.

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