More new research has predicted that online shopping is set to grow significantly over the next few years.
eMarketer predicts that the rise will be 4% annually, reaching a total of 72% of all internet users by 2014.
So far this year, 26 million people aged 14 plus in the UK, which equates to 67.7% of internet users in that age group, make at least one online purchase per month.
Another recent study by the Institute of Practitioners in Advertising revealed that the number of British consumers who use the internet at least once a week has reached 75% of the population.
A senior analyst for eMarketer is reported to have said: “Online sales growth will continue to outpace growth in overall retail sales in 2010 and 2011, as more shoppers use the web to save time, stretch their pennies and buy items not readily available in nearby physical stores.”