Becky Lawson

Mobile sales rocket in Q1 2016

You may have noticed that we’ve been keeping watch on mobile shopping trends recently. That on-the-go immediacy achieved from a mobile has resulted in 71% of the UK adult population owning a smartphone device in 2016. The latest findings from IMRG certainly reflect the shift to mobile devices in the UK when shopping online.

A report conducted by IMRG and Capgemini show a 15% increase in online retail sales in the first quarter of 2016, compared to Q1 2015. This boost in sales has been predominantly down to the contribution of sales made via smartphone. The report also illustrates an increase in average order value from £77 in Q1 2015 to £81 in the first quarter of 2016.

The UK’s recent surge in the use of smartphones is evident in reports that show that retail sales made through a smartphone have increased by 101% in comparison to the same period of the previous year, with sales made via tablets at an increase of just 6%.

The results have shown that the overall consumer usage of smartphones in Q1 grew by a whopping 96% whilst the usage of tablets increased by just 11%. The double digit growth figures for online retail sales show a truly positive direction for the ecommerce industry and continue to reflect an apparent increase in consumer confidence when browsing and making purchases online through mobile devices.

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