Becky Lawson
red background with gift wrapped parcel

A record £153million is expected to be spent online this Christmas Day, according to analysis from the Interactive Media in Retail Group (IMRG).

With many high street giants starting their seasonal sales as the clock ticks past midnight on Christmas morning, it’s anticipated that shoppers will be turning to the Internet in the hope of picking up bargains and items that may have been missed on the high street due to the recent period of bad weather.

In a trend that has already been dubbed ‘Clickmas’, five million online purchases are predicted on Christmas day, and another 9.3million on Boxing Day with a value of over £300million, taking the total for the two days to a staggering £450million.

The increase comes as a growing number of people are giving download vouchers to loved ones as gifts, allowing purchases of music, films and books from the web. Last year, Apple’s iTunes store had its biggest day of the year on Christmas Day – up a massive 800% on the day before.

Other factors such as the looming VAT rise, which takes effect on 4th January, are thought to play a big part in the increase of sales on Christmas Day, as well as the arrival of the iPad and other hand held tablet computers which makes internet shopping even more accessible on the move.

The predictions are backed by analysis from payments company Visa, which estimates that 960,000 transactions, worth £36m in total, will be made on Visa cards on Christmas Day.

As a provider of leading eCommerce websites, we hope that all of our clients are part of the Merry Clickmas trend, and would also like to take this opportunity to with them all the best for 2011!

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