Becky Lawson

How to create effective Easter campaigns without being punny!

Getting tired of those egg-cellent puns?! Yeah, so are we…

We can send email marketing campaigns relating to every season of the year, and Easter is no different. However, recently there have been too many ‘egg-cellent’ sales and ‘egg-citing’ offers for our liking. Our email marketing expert, Steph Thompson, shares some tips on how you can create an effective Easter campaign without the puns!

So why send an Easter campaign?

21.4% of internet users say they plan to shop online this Easter (eMarketer, 2016)

In some ways, Easter is like any other public holiday. People are in high spirits, are partial to a chocolate bunny or two and, most importantly, are willing to purchase online. Your subscribers will be looking out for the emails you send over this period and with more bank holidays coming up, and good British weather (fingers-crossed!), outdoor and spring/summer product sales will be up.

The Brits love a good bank holiday, and whether they want a new outfit for the weekend, a nice getaway, or a new item for the home, we can’t resist an Easter bargain!

Encourage a sale

For Easter there is no need to be punny. A simple sale email before the Easter weekend will raise awareness and build anticipation for your upcoming sale. This can then be followed by an email targeting those who have not yet purchased, helping to remind those subscribers of the discount code and generate more sales.

Do something a little different

Instead of doing a standard sale ‘Here is your 10%’ off”, why not make it a little different this year?

Subscribers will be interested in something that stands out from the crowd and so encouraging interactivity in your emails will help to drive click throughs, conversions and sales. You could put a modern twist on a good old fashioned Easter egg hunt and make subscribers work for their discount. From this, you will see much more activity on your website than just a standard sale.

Subscribers will then want to search through the website to find the products with an Easter egg icon, of which will be at a reduced price once added to the basket. This also ensures that while subscribers are searching through your website, they will also see full price items that they may also like and want to purchase.

This egg hunt can also be promoted across all social platforms, e.g. with a Facebook boost post and a blog post promoting the offer, to maximise the success of the campaign.

Make use of busy markets and key eCommerce dates

Traditionally, Easter is known for its religious significance – as well as the chocolate eggs, rabbits, and the extra lie in! However, today it is overshadowed by the sale frenzies both in-store and online, and that’s why a lot of people love it.

Sending emails relating to this season is beginning to become as important as Mother’s Day, Valentine’s Day and Christmas. So don’t miss out on the opportunity to generate more activity in both your email marketing and on your website this Easter season.

For more help with your Easter email campaigns, get in touch with our Head of Email Marketing, Lindsey Roberts, on 01642 988 416.

Related articles: